Iowa became the 11th US state to launch regulated sports betting Thursday, with a number of retail sportsbooks opening on the first day.
London-listed bookmaker William Hill opened four branded sports books on Thursday for Eldorado Resorts’ Isle Casino Bettendorf and Isle Casino Waterloo, Affinity Gaming's Lakeside Casino, and Prairie Meadows.
Penn National Gaming’s Ameristar Casino Council Bluffs opened the doors to its Kambi-powered sportsbook, while Catfish Bend Casino launched its PointsBet-branded sportsbook powered by the Australian operator.
Elite Casino Resorts opened sports betting at its Rhythm City and Riverside casinos in partnership with British bookmaker Betfred.
Iowa legalised sports betting in May, allowing the state’s licensed gaming facilities and pari-mutuel racetracks to apply for licensure to provide sports betting in retail and online to players over the age of 21.
Online sports betting is subject to in-person registration at a licensed venue until January 1st, 2021, and is expected to begin shortly.