London-listed gaming technology provider Playtech has launched the first live casino offering in Switzerland’s newly regulated iGaming market.

The country’s leading operator Swiss Casino, which owns four venues across the country, has gone live with Playtech’s live casino and jackpot casino games on, providing players with a range of in-house and premium branded games.

“Live casino is a hugely exciting growth area for Playtech, and we’re proud to partner with Swiss Casino on Switzerland’s first venture into this space,” said Playtech chief operating officer Shimon Akad. “They are the ideal company to introduce Live to the country given their leading market position in Switzerland.

“Playtech has always maintained a focus on being the partner of choice across regulated and newly regulated markets. This kind of partnership, opening up a new sector in a newly regulated market, is a perfect example of our strategy in action. We look forward to a long, successful partnership with Swiss Casino.”

Swiss Casinos Group CEO Marc Baumann commented: “The new Money Gaming Act has given casinos in Switzerland the opportunity to enter the online market for the first time. Swiss Casinos has successfully established itself as the market leader for land-based casinos in Switzerland.

“Choosing the partner for the online platform then was our top priority and we are delighted to partner with Playtech. In our partnership with Playtech, we want to continue the success story of Swiss Casinos in the online market as well. The outstanding offer, the high competence of the team and the flexibility in adapting to the regulatory requirements have laid the foundation for a successful and long-term cooperation.”

Shares in Playtech plc (LSE:PTEC) were trading up 0.81 per cent at 434.40 pence per share in London Thursday morning.