Sponsorship News

Sportium agrees LatAm betting partnership with Manchester City

Cirsa Group-owned sports betting operator Sportium has become an official betting partner in Latin America for English Premier League champions Manchester City.

The new regional partnership will see Sportium benefit from branding across the club’s digital assets and in the Etihad stadium, while Sportium and Manchester City will also create joint [...]

2 mins read

Parimatch adds Newcastle United to English Premier League roster

Online betting and gaming operator Parimatch has agreed its fourth deal in the English Premier League after adding Newcastle United to its roster of betting partners.

Newcastle United joins Leicester City, Chelsea, and Aston Villa as Parimatch betting partners, with the operator’s agreement with Villa recently extended for another season.

“Each partnership [...]

2 mins read

Fitzdares becomes official UK betting partner of Fulham FC

UK bookmaker Fitzdares has become an official betting partner of London-based Premier League football club Fulham FC. 

Based in Mayfair, Fitzdares is one of the UK's oldest bookmakers and has been taking bets since 1882, while Fulham was formed in 1879.

“This partnership has its roots in the 19th Century and we are [...]

2 mins read

BetMGM confirms NBC Sports deal for 2022 NFL season

US sports betting and iGaming operator BetMGM has entered into a betting integrations partnership with NBC Sports for the 2022 NFL season.

The agreement includes weekly integrations on Football Night in America (FNIA), the most-watched studio show in sports and the pre-game broadcast for NFL Sunday Night Football, as well as [...]

3 mins read

LeoVegas partners Serie A giants Inter Milan

LeoVegas Group has agreed a global partnership with Italian Serie A football club Internazionale Milano for the 2022/2023 season. 

LeoVegas will serve as the Regional Betting Partner of Inter in Europe and the Americas and will benefit from brand visibility through virtual advertising on sideline boards during matches, as well as [...]

2 mins read

Mansion Sports partners France’s Pau FC

French professional Ligue 2 football club Pau FC has agreed a partnership with online betting operator Mansion Sports. 

The partnership will see the Mansion Sports logo displayed on PAU FC jerseys and training kit and across the stadium grandstand, while the club will benefit from increased exposure in Asia ahead of [...]

2 mins read

BetMGM secures naming rights for NJ TRANSIT’s Meadowlands Rail Line

US sports betting and iGaming operator BetMGM has secured the naming rights to NJ TRANSIT’s Meadowlands Rail Line in New Jersey.

The three-year sponsorship deal will see the line renamed as the BetMGM Meadowlands Rail Line, operating between Secaucus Junction and the Meadowlands Station adjacent to MetLife Stadium.

It is the first [...]

2 mins read
Aristocrat Leisure

Aristocrat named official partner of the NFL’s New England Patriots

Casino gaming supplier Aristocrat Gaming has agreed a multi-year deal to become an official partner of the NFL's New England Patriots and Gillette Stadium in Massachusetts. 

The agreement will see Aristocrat benefit from signage throughout the stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include in-game [...]

1 min read

DraftKings to sponsor Thursday Night Football on Amazon’s Prime Video

New York-listed sports betting and fantasy sports operator DraftKings has secured a multi-year deal to sponsor Amazon’s Thursday Night Football (TNF) on Prime Video.

The new partnership will see DraftKings deliver fan engaging pregame content and unique betting offers every Thursday throughout the NFL season.

DraftKings’ content will be featured in all [...]

1 min read

FanDuel and WNBA agree multi-year partnership renewal

The Women's National Basketball Association (WNBA) has agreed a multiyear partnership extension with FanDuel to serve as an Official Sportsbook Partner and Official Daily Fantasy Partner of the WNBA. 

FanDuel has worked with the WNBA for the past five years and will now serve as an Official Sportsbook Partner, adding to [...]

3 mins read

Kindred Group signs expanded partnership with NFL’s Philadelphia Eagles

Stockholm-listed betting and gaming operator Kindred Group has agreed a three-year extension to its partnership with the Philadelphia Eagles. 

The new agreement runs until the end of the 2024/25 season and will see Unibet serve as the Eagles’ official casino, online casino games, and sportsbook partner.

As part of the agreement, Kindred’s Unibet [...]

2 mins read

LeoVegas partner Premier League champions Manchester City

LeoVegas Group and Premier League champions Manchester City have agreed a new partnership that will see LeoVegas serve as the club’s official betting partner in Europe and Canada.

LeoVegas and Manchester City said that the partnership will create extra excitement for fans through cobranded content with both the men’s and women’s [...]

2 mins read
Page 2 of 37
BRAGG Gaming