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888sport signs as first NFL betting partner for UK and Ireland

888sport has signed a deal to become the first official sports betting partner of the NFL in the United Kingdom and Ireland.

The agreement comes ahead of the new season which begins tonight with the Kansas City Chiefs taking on defending Super Bowl champions the Houston Texans.

888sport will also serve as [...]

2 mins read

Betcris seals NFL official betting partnership for Latin America

Latin America-facing operator Betcris has been named as an official betting partner of the NFL.

The official partner status allows Betcris to use the NFL's trademarks throughout Spanish-speaking Latin America to promote its sports betting offerings, alongside brand exposure on NFL digital properties such as NFL.com, the NFL Fantasy app, and [...]

1 min read
Betway

Betway agrees Hertha BSC partnership in Germany

Online betting and gaming operator Betway has entered into a new long-term partnership with German Bundesliga football club Hertha BSC.

The initial three-year agreement will see Betway’s logo feature on electronic advertising boards at the Olympiastadion, with the operator also benefiting from exposure on the club’s social media posts, as well [...]

2 mins read
BetVictor

BetVictor named Main Team Partner of Fulham FC

Gibraltar-based betting and gaming operator BetVictor has agreed a two-year deal to serve as the Main Team Partner of English Premier League football club Fulham FC.

The partnership will see the BetVictor brand displayed on the front of club’s first team and women’s team playing shirts until the summer of 2022, [...]

2 mins read

DraftKings hits home run with Chicago Cubs tie-up

New York-listed DraftKings has been named as the exclusive sports betting and daily fantasy sports partner for MLB’s Chicago Cubs.

The multi-year deal includes a plan to pursue a first-of-its-kind sportsbook at the iconic Wrigley Field, with online access available in the surrounding Wrigleyville area.

Although sports betting is currently legal in [...]

2 mins read
BetMGM

NFL’s Detroit Lions signs BetMGM as first sports betting partner

MGM Resorts and GVC Holding’s BetMGM has become the first official sports betting partner of the NFL’s Detroit Lions.

The deal with the Michigan-based NFL team features fan-focused assets including presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and [...]

3 mins read

Sportsbet.io agrees one-year shirt sponsorship with Southampton FC

Coingaming Group’s Sportsbet.io brand has signed a one-year shirt sponsorship deal with English Premier League football club Southampton.

The operator will serve as main club partner and front-of-shirt sponsor for the upcoming 2020/21 season, replacing China-based sports company LD Sports.

The club said that it had endeavoured to secure confirmation that LD [...]

3 mins read

VBET signs betting partnership with France’s AS Monaco

BetConstruct-owned operator VBET has marked the first anniversary of its launch in France with a new sponsorship deal with Ligue 1 football club AS Monaco.

The two-year agreement will see the VBET logo feature on the club’s shorts, as well as on giant screens and LEDs within the club’s Louis II [...]

2 mins read
Football

Football Index becomes new shirt sponsor of QPR

UK-licensed gambling operator Football Index has been unveiled as the new shirt sponsor of English Championship football club Queens Park Rangers (QPR).

The one-year deal will see the Football Index brand displayed on the front of QPR’s home and away strips for the upcoming 2020/21 season, with an option to renew [...]

2 mins read

BoyleSports named new shirt sponsor of Coventry City FC

Irish betting and gaming operator BoyleSports has agreed a deal to serve as the main sponsor of newly promoted English Championship football club Coventry City.

As a principal partner, BoyleSports’ logo will adorn the front of the club’s playing kit and replica shirts for the 2020/21 season.

The deal marks Coventry City’s [...]

2 mins read

MKF secures Tampa Bay Buccaneers fantasy sports partnership

US fantasy sports operator Monkey Knife Fight (MKF) has signed a multi-year partnership with the NFL's Tampa Bay Buccaneers.

As the Bucs' official fantasy sports partner, MKF will feature in pre- and post-game radio and TV promotions and gains access to branding opportunities in-stadium and across the team's social media platforms.

“The [...]

2 mins read

MansionBet named as new Bristol City shirt sponsor

Gibraltar-based online sports betting operator MansionBet has signed a new shirt sponsorship deal with English Championship football club Bristol City.

MansionBet will serve as as Bristol City’s principal partner and official betting partner for the upcoming 2020/21 season, having previously sponsored the likes of Tottenham Hotspur, Crystal Palace and AFC Bournemouth.

“Sponsorship [...]

2 mins read
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