Betting and gaming operator Betsson has signed up Peruvian professional footballer Paolo Guerrero as its exclusive global casino ambassador.
Aiming to further strengthen Betsson’s presence in Latin America, the deal will see the former Bundesliga striker, and record scorer for the Peruvian national team, promote Betsson’s online casino offering.
“At Betsson, we [...]
SoftConstruct-owned sports data provider FeedConstruct has been named as European regional partner of the Argentine Football Association (AFA).
Continuing to reap the benefits of the country’s 2022 FIFA World Cup win last year, FeedConstruct becomes the latest commercial partner for the AFA, after SoftConstruct’s VBet online betting brand was unveiled as [...]
Online betting and gaming operator Superbet has become the official sponsor of one of Brazil’s most popular football clubs, São Paulo FC.
Superbet replaces Sportsbet.io as the club’s sponsor for the next three years, ahead of the start of the Campeonato Brasileiro Série A in April.
“We are announcing a super partner, [...]
Fanatics Betting and Gaming has become the latest operator to secure access to North Carolina’s sports betting market through a partnership with the NHL’s Carolina Hurricanes.
The long-term deal designates Fanatics as the team’s official sports betting partner, and enables the operator to launch its mobile sportsbook in the market, pending [...]
BetMGM continues to expand its presence across the United Kingdom after being named title sponsor of Ascot Racecourse’s Clarence House Chase Raceday.
The agreement includes headline sponsorship of the £175,000 Grade 1 BetMGM Clarence House Chase race on Saturday 20 January.
BetMGM will also sponsor five other races on the card, including [...]
Curacao-licensed betting operator VaideBet has agreed a record shirt sponsorship deal with Sao Paulo-based Sport Club Corinthians Paulista, best known for its professional men's football team.
The agreement marks one of the largest sponsorship deals in Brazilian football, with Corinthians to receive R$370 million (€68.9 million) over the next three years.
Marking [...]
Betsson has agreed a three-year deal to serve as the main sponsor of leading Colombian football club Atlético Nacional.
The agreement will see the logo of the online betting and gaming operator feature on the front of the men’s and women’s team jerseys from the start of the 2024 Colombian football [...]
Online betting and gaming operator BetMGM has been unveiled as the title sponsor of the upcoming Premier League Darts tournament in the United Kingdom.
Marking the start of a new sponsorship agreement with the Professional Darts Corporation, the BetMGM Premier League takes place between February and May as eight players compete [...]
SoftConstruct-owned online betting operator VBet has been named as the official European betting partner of Argentina’s World Cup winning football team.
Through a collaboration with the Argentine Football Association (AFA), the three-year partnership sees the operator become the regional sponsor of the Argentine national football team, benefiting from marketing and branding [...]
Online betting and gaming operator Stake has been unveiled as the exclusive title sponsor of the Sauber Formula One team.
The team will be known as the Stake F1 Team in the 2024 and 2025 seasons, building on the successful partnership that was established in 2023.
“Last season represented the start of [...]
Rank Group’s UK bingo brand Mecca Bingo has been named as the lead sponsor of ITV’s lunchtime chat show Loose Women.
The new sponsorship deal follows a successful eight-month period as an official bingo partner of the popular TV show, which included the launch of an exclusive Loose Women-themed online bingo [...]
Betsson is looking to boost its presence in Greece through a new title sponsorship deal for the Greek Football Cup.
The three-year partnership with the Hellenic Football Federation (HFF) sees Betsson replace Novibet as sponsor of the football cup competition, which was won by AEK Athens last year.
“We welcome Betsson as [...]