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Sponsorship News

PointsBet partners first MLS club with Austin FC tie-up

Sports betting and iGaming operator PointsBet has agreed a sponsorship deal in Texas with Major League Soccer club Austin FC.

The long-term, exclusive sponsorship agreement covers retail and online sports betting, daily fantasy sports and free-to-play games, and marks PointsBet’s first partnership with an MLS club.

PointsBet will receive prominent branding at [...]

2 mins read

WynnBET agrees New York Jets sports betting partnership

Wynn Resorts' online sports betting brand WynnBET has been named as an official sports betting partner of the New York Jets.

The multi-year agreement includes sponsorship of the WynnBET Green Room at MetLife Stadium on gamedays, as well as a presenting sponsorship of the Jets Podcast Network and the Jets SportsNet [...]

2 mins read

Fubo Sportbook signs first sponsorship deal in the US

FuboTV's sports betting arm Fubo Sportbook has agreed its first professional sport sponsorship deal with the New York Jets.

The multi-year agreement centers around the creation of the Fubo Sportsbook Lounge at MetLife Stadium for Jets home games, set to debut during the 2021-22 NFL season, which will also feature the [...]

2 mins read
Caesars Entertainment

Caesars adds sports betting to Baltimore Ravens partnership

New York-listed Caesars Entertainment has agreed a new multi-faceted partnership with the NFL’s Baltimore Ravens.

The new five-year agreement expands on Horseshoe Baltimore's status as the Ravens' only official casino partner and sees the Caesars Sportsbook assume the naming rights to the club level of M&T Bank Stadium.

Caesars will also benefit [...]

4 mins read

Betway signs Atlético de Madrid betting partnership

Super Group’s Betway brand has agreed a two-year deal to serve as the official sports betting partner of La Liga champions Atlético de Madrid.

The global partnership excludes Spain and Asia and will see Betway benefit from advertising on pitch-side LED boards at the club’s Wanda Metropolitano Stadium in domestic games.

The [...]

2 mins read
Football

HAPPYBET seals new football sponsorships in Germany

Playtech-owned betting operator HAPPYBET has expanded its presence in Germany through new sponsorship deals with two German football clubs.

The operator is partnering 2. Bundesliga teams FC Ingolstadt and SV Darmstadt for the 2021/22 season, having also recently agreed to sponsor 3. Liga side Viktoria Köln.

“The three sponsorship deals are part [...]

1 min read

Betclic signs multi-year French Football Federation partnership

Online betting and gaming operator Betclic has been named as an official partner of the French Football Federation (FFF).

The new five-year agreement runs until the 2026 FIFA World Cup and will see Betclic serve as an official partner of French football, including the Coupe de France and amateur football.

“We are [...]

2 mins read

NFL adds four more US sportsbooks as official partners

The National Football League (NFL) has named FOX Bet, BetMGM, PointsBet and WynnBET as approved sportsbook operators for the upcoming 2021 NFL season.

The agreements make all four operators eligible to purchase NFL in-game commercial units and other select NFL media inventory.

The agreements follow the announcement of the NFL’s first US [...]

1 min read

BoyleSports secures Wolves betting partnership extension

Independent bookmaker BoyleSports has extended its sponsorship with English Premier League side Wolverhampton Wanderers for a further year.

Following a successful year in partnership, BoyleSports will remain the club’s official Molineux betting partner for the 2021/22 Premier League season.

As part of the deal, BoyleSports will see its branding promoted across digital [...]

2 mins read
Score Media and Gaming

theScore Bet named Official Gaming Partner of Golf Canada

Toronto-listed Score Media and Gaming has agreed a multi-year deal to serve as the official gaming partner of Golf Canada.

The partnership begins in 2022, establishing theScore Bet brand as the first ever gaming partner of Golf Canada and its prestigious National Open Golf Championships - the CP Women’s Open and [...]

3 mins read

Caesars signs college football bowl partnership

Caesars Entertainment has signed a deal to serve as the exclusive sports betting and fantasy gaming partner of the Fiesta Bowl, one of the biggest postseason college football games which takes place annually in Arizona.

The multi-year agreement focuses on fan engagement and will see Caesars host new fan lounges within [...]

3 mins read

FanDuel to sponsor Kentucky Downs for next three years

Betting and fantasy sports operator FanDuel has agreed a three-year sponsorship of the annual six-day Kentucky Downs horse racing meet.

The partnership sees FanDuel’s TVG brand become Kentucky Downs’ official advance deposit wagering (ADW) platform, while FanDuel will take over as title sponsor of the $1 million FanDuel Turf Sprint, a [...]

3 mins read
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