Sponsorship News

National Lacrosse League signs up BetMGM as first gaming partner

Roar Digital's BetMGM brand has been named as the exclusive gaming partner of the National Lacrosse League (NLL) in the United States.

188BET unveiled as Asian sponsor of Formula 1

Online betting operator 188BET has agreed a five-year deal to serve as an official Asian sponsor of Formula 1.

Kindred donates European Handball Championship rights to charity

Stockholm-listed gaming operator Kindred Group has donated its marketing rights for games played in Norway at the 2020 European Handball Championship (EHF EUROS 2020).

Svenska Spel sponsors Ski Tour 2020

Swedish lottery and gaming operator Svenska Spel has signed up as an official partner of next month’s Ski Tour 2020 event.

DraftKings named official sports betting partner of MSG, New York Knicks and Rangers

The Madison Square Garden Company has named DraftKings as the official and exclusive sports betting partner of the New York Knicks and the New York Rangers, as well as their home stadium Madison Square Garden (MSG).

MansionBet expands horse racing sponsorship to Ireland

Gibraltar-based betting and gaming operator MansionBet has expanded its horse racing sponsorship portfolio into Ireland through a new deal with Horse Racing Ireland (HRI).

UK Tote returns to Chester and Bangor with new sponsorship deal

The UK Tote Group has signed a four-year partnership with the Chester Race Company, which will see the Tote return to Chester and Bangor-on-Dee racecourses.

Unibet to sponsor 2020 European handball championship

Kindred Group’s Unibet brand has been unveiled as the new sponsor of the European Handball Federation’s Euro 2020 Championship next year.

Unibet to sponsor 2020 European handball championships

Kindred Group’s Unibet brand has been unveiled as the new sponsor of the European Handball Federation’s Euro 2020 Championships next year.

Sportradar partners PrizeLogic for sports engagement tools

Sports data and content provider Sportradar has partnered Detroit-based marketing specialist PrizeLogic to create a new sports engagement solution.

Kindred partners European Football Development Network

Stockholm-listed gaming operator Kindred Group has entered into a partnership with the European Football Development Network (EFDN).

Manchester City signs up Marathonbet as first training kit partner

Online betting and gaming operator Marathonbet has expanded its partnership with Premier League football team Manchester City to include sponsorship of the club's official training kit.