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Sponsorship News

Powerball becomes official lottery game of NASCAR

The Multi-State Lottery Association’s Powerball lottery game has become an official partner of American stock car racing association NASCAR.

The deal is the first between Powerball and a major sports league, with Powerball designated as an official lottery game of NASCAR.

“NASCAR and Powerball have shared in the goal of providing exhilarating [...]

2 mins read

William Hill replaces Betway as Grand National Festival sponsor

888-owned bookmaker William Hill has signed a deal to become the official betting partner of the Randox Grand National Festival.

The three-year agreement sees William Hill replace Betway as sponsor of the annual event at Aintree Racecourse, with the bookmaker also named sponsor of three ITV-televised races during the three-day Festival, [...]

2 mins read

Hacksaw Gaming signs first shirt sponsorship deal in Spain

Malta-headquartered online casino games provider Hacksaw Gaming has agreed its first sponsorship deal through a partnership with Spanish football club AD Alcorcón.

The agreement will see Hacksaw Gaming’s logo displayed on the team’s football shirts during the remainder of the 2022/23 season, as well as on advertising hoardings around the Municipal [...]

2 mins read

Unibet named NHL’s first partner in Sweden

Kindred Group’s Unibet brand has been named as an official partner of the NHL in Sweden.

The multi-year agreement gives Unibet access to marketing rights and tailored content for use across the company's digital betting offerings as the NHL’s first partner in Sweden.

“I am very proud and happy that Unibet is [...]

2 mins read

LeoVegas agrees new global partnership with Inter Milan

MGM Resorts-owned LeoVegas has entered into a new global partnership with leading Italian football club FC Internazionale Milano.

The deal runs until the end of the 2024-2025 season and includes the placement of the group’s LeoVegas.news logo on the front of the men’s and women’s teams’ official training and warm-up shirts.

Both [...]

2 mins read
Boyd Gaming

Boyd Gaming partners NFL’s Las Vegas Raiders and Allegiant Stadium

New York-listed casino and sportsbook operator Boyd Gaming has entered into a new partnership with the NFL’s Las Vegas Raiders.

The agreement sees Boyd's 10 Las Vegas Valley casinos named as the official and exclusive local casinos of the Raiders and Allegiant Stadium.

As a founding partner of Allegiant Stadium, Boyd Gaming [...]

2 mins read

Betfred agrees Vegas Golden Knights deal; launches in Virginia

Sports betting operator Betfred has been unveiled as the new official sports betting partner of the NHL’s Vegas Golden Knights.

The multi-year agreement comes hot on the heels of Betfred being approved to take bets in Nevada at Mohegan Casino at The Virgin Hotels Las Vegas.

“We're proud to be partnering with [...]

3 mins read

bet365 partners Washington Commanders and launches in Virginia

Leading betting and gaming operator bet365 has gone live in its fourth US state after launching its online sportsbook in Virginia.

Following launches in Ohio, New Jersey and Colorado, bet365 has become the 16th operator to be approved by the Virginia Lottery to go online in the state.

The launch coincides with [...]

3 mins read

Sweden’s TV4 faces fine over Svenska Spel advertising

Svenksa Spel’s televised Keno and Lotto draws have been deemed to be a form of advertising by Sweden’s media authority.

Svenska Spel paid for the Keno and Lotto programs and also paid TV4 an additional compensation for airing the programs, which the broadcaster described as a sponsorship agreement.

This prompted a complaint [...]

1 min read

Betfair broadens Brazil exposure with Cruzeiro sponsorship deal

Flutter Entertainment-owned Betfair has been named as the major sponsor of newly promoted Brazilian football club Cruzeiro.

The two-year agreement will see Betfair’s logo feature on men’s and women’s football shirts, as well as on all digital assets, training uniforms, interview backdrops, and on the team bus.

“We are very excited about [...]

1 min read
MGM Resorts

MGM Resorts teams up with NFL Players Association

MGM Resorts International has signed a multi-year deal to become a hospitality and strategic partner of the National Football League Players Association (NFLPA).

The agreement will see the two companies collaborate on creating new content and fan experiences with current and retired NFL players.

The partnership also provides hospitality benefits to NFL [...]

2 mins read

Stake agrees title sponsorship with Alfa Romeo F1 Racing Team

Online betting and gaming operator Stake.com has sealed a record title sponsorship deal with the Alfa Romeo F1 Racing Team.

The multi-year partnership with Alfa Romeo F1 Team Stake will see the gaming operator create a calendar of worldwide experiences and events alongside the F1 calendar.

Alfa Romeo F1 Team Stake becomes [...]

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