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Sponsorship News

Ice Hockey

PlayStar partners New Jersey Devils and Prudential Center

iGaming operator PlayStar has agreed a sponsorship deal with the NHL's New Jersey Devils and its home arena, the Prudential Center.

The deal includes sponsorship of the ongoing Golden Goal Sweepstakes and gives Devils' fans the opportunity to win money-can’t-buy experiences such as VIP match packages and post-game photos.

“Having already made [...]

2 mins read

Betsson renews AEK Betsson partnership

Betsson has announced the renewal of its partnership with AEK Betsson BC to serve as the club’s main sponsor.

The renewal takes Betsson's sponsorship of the Greek basketball club into a fourth consecutive season.

“We are proud to continue our partnership with AEK Betsson BC for the fourth consecutive season and [...]

2 mins read

Virgin Bet expands partnership with The Jockey Club

Virgin Bet has expanded its partnership with The Jockey Club to sponsor a series of races in England.

The first of six race days starts with the Virgin Bet Sun Chariot Day at Newmarket Racecourse on 5 October, followed by Halloween Sunday at Aintree on 27 October.

The partnership carries into the [...]

2 mins read

BetMGM expands MLB playoffs presence with league-wide bullpen advertising

BetMGM has agreed a deal to serve as the official bullpen and backdrop sponsor of the 2024 MLB playoffs.

The partnership gives BetMGM prominent signage in the bullpen of every stadium throughout the postseason, and will see the operator launch a $50,000 Bullpen Jackpot, offering players the chance to win each [...]

2 mins read
William Hill

William Hill named headline sponsor at Dundalk Stadium

William Hill is boosting its exposure in Ireland through a deal to serve as the headline sponsor of all horse racing fixtures at Dundalk Stadium until April 2025.

The partnership covers 37 fixtures at Dundalk Stadium and will see the operator’s brand appear across the track, including on the starting stalls [...]

3 mins read
888Africa

888Africa seals Benfica partnership in Angola and Mozambique

888Africa has been named as the official sports betting and gaming partner of Portuguese football club Benfica in Angola and Mozambique.

The partnership aims to boost the profile of 888Africa in the Portuguese-speaking African nations by giving fans access to Benfica competitions and giveaways, including signed shirts and match tickets.

The 888bets [...]

2 mins read

Play Alberta expands sports sponsorship portfolio

Play Alberta has signed a long-term partnership with Calgary Sports and Entertainment Corp. (CSEC), owner of multiple professional sports teams in the Canadian province.

The agreement sees Alberta’s only regulated iGaming site become the exclusive sports betting and online gaming partner of four Calgary-based sports teams across three different sports.

The NHL's [...]

2 mins read
William Hill

William Hill returns to sponsor Futurity Trophy Stakes

William Hill has been confirmed as the official sponsor of the Group 1 William Hill Futurity Trophy Stakes at Doncaster.

The final British top-level flat race of the year headlines the two-day meeting, where the evoke-owned bookmaker will sponsor eight races.

"We’re delighted to become the sponsors of the Group [...]

2 mins read

CopyBet named title sponsor of November Ascot Racing Weekend

CopyBet has been announced as the Race Weekend title sponsor of the two-day November meeting at Ascot Racecourse.

The race weekend scheduled for 22 and 23 November will now be named the CopyBet November Racing Weekend.

The deal marks the first time that CopyBet has sponsored a racing event and includes sponsorship [...]

2 mins read
Unibet

Kindred Group extends Rangers front-of-shirt sponsorship deal

Kindred Group has signed a five-year front-of-shirt sponsorship extension with Scottish Premier League giants Rangers FC.

The extension will see the partnership become the longest-running of its type in British football, spanning 15 years by the end of the latest agreement.

Under the terms of the deal, Kindred’s Unibet brand will feature [...]

3 mins read
BCLC

BCLC named sports betting partner of Canadian Football League

The British Columbia Lottery Corporation’s PlayNow Sports brand has been named the official sports betting partner for the Grey Cup.

The Canadian Football League's (CFL) Grey Cup will take place at the BC Place Stadium in Vancouver on November 17 and marks the first time the showpiece event has been in [...]

2 mins read

Virgin Bet returns as Ayr Racecourse Gold Cup Festival sponsor

Virgin Bet has agreed a deal with Ayr Racecourse to serve as the title sponsor and partner of the upcoming Gold Cup Festival.

The partnership also extends to fellow LiveScore Group brand LiveScore Bet and marks a continuation of the successful collaboration between the operator and the racecourse.

Following the opening day [...]

2 mins read
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