Sponsorship News

Betfred secures new three-year World Matchplay sponsorship

British bookmaker Betfred has agreed a three-year extension to its contract to serve as title sponsor of the Betfred World Matchplay.

The extended agreement with the Professional Darts Corporation (PDC) will see Betfred continue as title sponsor until the end of 2025, having initially teamed up with the PDC's summer spectacular [...]

2 mins read

William Hill named official betting partner of Britain’s Racing League

888 Holdings' William Hill brand has been unveiled as the new official betting partner of Britain and Ireland’s 2022 Racing League.

Having served as title partner of the inaugural event last year, William Hill returns as an official betting partner of Racing League, which begins on 4 August and sees teams [...]

3 mins read
Codere Online TV Azteca

Codere Online sponsors boxing in Mexico with TV Azteca deal

Nasdaq-listed online betting and gaming operator Codere Online has agreed an intial six-month sponsorship deal with Mexico’s TV Azteca.

The agreement sees Codere Online serve as the exclusive sponsor of boxing on TV Azteca until the end of this year, with an option for renewal in 2023.

This gives the company prominent [...]

2 mins read

Bet3000 extends TSV 1860 München partnership

German licensed online betting and gaming operator Bet3000 has extended its partnership with 3. Liga football club TSV 1860 München for a sixth season. 

The expanded agreement sees Bet3000 continue as a sleeve sponsor ahead of the new 2022/23 season, having served as an exclusive partner of the club last season [...]

1 min read

Jackpocket adds New York Mets to roster of MLB partners

New York-based mobile lottery provider Jackpocket has agreed its fourth MLB partnership of the year with the New York Mets.

As the official digital lottery partner of the Mets, Jackpocket gains access to official New York Mets logos for online and offline marketing purposes, as well as pregame advertising before each [...]

2 mins read

Meridianbet named title sponsor of Montenegro’s top football league

Montenegro’s top tier of professional football will be known as the Meridianbet 1. CFL league under a new sponsorship agreement.

The Malta headquartered betting operator will serve as the title sponsor of the league for the next three years, having been active in the Montenegrin market since 2002.

“I am extremely pleased [...]

2 mins read

Coral agrees Glorious Goodwood official betting partnership

Entain-owned bookmaker Coral has been named as an official betting partner of Britain's Qatar Goodwood Festival for the next three years.

The new commercial relationship will see Coral sponsor ten races across the five days of the Qatar Goodwood Festival, which begins next week, including the Coral Golden Mile on Friday [...]

2 mins read

Betsson names former Brazilian footballer as new brand ambassador

Stockholm-listed betting and gaming operator Betsson has named ex-Brazilian footballer Zé Roberto as its newest brand ambassador. 

Following a successful 28-year career as a professional footballer with clubs such as Real Madrid, Bayer Leverkusen, Bayern Munich and Palmeiras, Zé Roberto currently serves as a technical advisor on the Palmeiras coaching staff.

His partnership [...]

2 mins read

188Bet and World Table Tennis partner for launch of WTT Champions event

Asian online sportsbook operator 188BET has been named as the official international betting partner of the inaugural WTT Champions event.

The partnership with World Table Tennis (WTT) gives 188BET in-venue branding opportunities and social media activations, with the event taking place this week in Budapest.

WTT Champions includes men's and women's events and features [...]

2 mins read

Unibet continues investment in Dutch football

Kindred Group’s Unibet brand is continuing its support of the Dutch Eerste Divisie through a new partnership with Heracles Almelo.

The multi-year sponsorship deal is Unibet's third in the Eerste Divisie football league - the second highest tier of football in the Netherlands - following recent deals with Telstar and De [...]

1 min read
MGM Resorts

MGM Resorts expands MLB partnership

New York-listed MGM Resorts International has renewed and expanded its wide-ranging partnership with Major League Baseball (MLB).

Following a landmark agreement in 2018 that designated MGM Resorts as the MLB's first official gaming sponsor, the new multi-year agreement will see BetMGM serve as an official sports betting partner, while MGM Rewards [...]

3 mins read

Betfred prepares for Ohio entry with Cincinnati Bengals partnership

Betfred Sports has agreed a multi-year partnership with the NFL's Cincinnati Bengals ahead of the opening of Ohio's regulated sports betting market.

As the team's official sports betting partner, Betfred will benefit from a variety of fan engagement activations, promotions and free-to-play gaming opportunities.

The deal marks Betfred's third with an [...]

1 min read
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