888Africa seals Benfica partnership in Angola and Mozambique
27th September 2024 10:04 am GMT888Africa has been named as the official sports betting and gaming partner of Portuguese football club Benfica in Angola and Mozambique.
The partnership aims to boost the profile of 888Africa in the Portuguese-speaking African nations by giving fans access to Benfica competitions and giveaways, including signed shirts and match tickets.
The 888bets logo will also feature at Benfica's stadium in Lisbon in all of the club’s home fixtures throughout the season.
“Benfica is one of the world’s most prestigious football clubs with a particularly strong following in Portuguese- speaking countries in Africa and is the perfect partner for 888Africa,” said Christopher Coyne, chief executive of 888Africa. “In Mozambique and Angola, two key markets for us, Benfica is one of the best followed clubs and we are confident this partnership will unlock further growth opportunities for us.
“We look forward to creating unique and engaging Benfica-led content while introducing more fans in Africa to our market-leading betting and gaming propositions,” Coyne added. “We look forward to playing our role in supporting what will no doubt be another successful season for the club.”
Miguel Bento, chief commercial and marketing officer at Benfica, commented: “We are pleased to announce this partnership with 888Africa, a prominent player in the betting industry across key markets like Mozambique and Angola.
“These regions represent an important part of our global strategy, as Benfica continues to expand its reach beyond Europe. This collaboration not only strengthens our presence in Africa but also brings us closer to our passionate fanbase there.”
888Africa is a joint venture with betting and gaming operator evoke plc.
Shares in evoke plc. (LSE:EVOK) were trading 0.17 per cent higher at 65.41 pence per share in London Friday morning.