Paddy Power's unique style of marketing has seen the bookmaker sign up more customers to its paddypower.com sportsbook in the first half of this year than it did in all of 2013, helping to increase revenue in the face of negative sporting results.
The company said Thursday that the run of punter-friendly results had proved "costlier than John Cleese's divorce payments", cutting the group's gross win percentage to 9.1 per cent versus an average of 10 [...]
