Don Mattrick, CEO of social gaming giant Zynga, has set three priorities for the business as he looks to revitalise the company following yet another year of decline, in which the revamped Zynga Poker product struggled and revenue continued to fall.
With 2014 revenue down 21 per cent at $690.4m, the lower end of the company’s outlook, and full year net loss soaring to $225.9m (2013: $37.0m), Mattrick has pledged to focus on three key areas [...]