Fast Track

Digital division stars but new marketing strategy hits Ladbrokes operating profit

22nd October 2015 9:11 am GMT

Ladbrokes revealed a 6.4 per cent increase in net revenue for its digital business, the bookmaker’s strongest performing division during the third quarter of 2015, although the adoption of the company's aggressive new marketing strategy badly hit operating profit for the period.

Digital was the only division to post year-on-year growth in Q3, with the UK Retail business seeing revenue fall 1 per cent. Coupled with an 8.5 per cent decline in [...]

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