With the overall regulated gambling market in Sweden contracting during 2014, Swedish gambling monopoly operator Svenska Spel has reported an 8 per cent decline in net gaming revenue to SEK8.9bn for the full year.

The operator said that the decline was in line with expectations following the introduction of its responsible gambling controls, including mandatory player cards for all customers and the withdrawal of bonus promotions.

“I am proud that 2014 laid the foundation for enhanced gaming,” said Svenska Spel CEO Lennart Käll. “Our new responsible gaming program involves mainly mandatory registration and the abolition of bonuses and discounts."

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