Social analytics specialist Kontagent is to merge with monetisation and retention service provider PlayHaven to develop “a superior integrated solution” to help mobile-focused companies and developers gain a deeper understanding of user behaviour.
The new solution has been launched with each company’s existing customers, making it already live in more than 22,000 apps, allowing it to reach over 400m monthly active users and track over 370bn events each month.
It is described as “closing the loop” between [...]
