London-based affiliate Oddschecker Global Media (OGM) has confirmed that it has snapped up Catena Media’s Italian sports network SuperScommesse.
The acquisition consolidates Oddschecker’s position as a leading sports betting affiliate in Italy, complementing its existing media partnership with Italian daily newspaper La Gazzetta dello Sport and streaming service DAZN.
“As the growth of sports betting in this sports-mad market continues apace, we wanted to double down on our presence in this key territory,” said Oddschecker CEO Stuart Simms. “We see SuperScommesse as the ideal strategic complement to our strong Italian footprint.
“We’re looking forward to servicing its customer base with an enhanced product that combines the Oddschecker DNA with its well-regarded brand name and local expertise in a market that still has huge growth potential as it builds out an online, cashless identity.
“This digital tide is only rolling one way, so the synergies are as obvious as they are natural: the Italian market allows for odds comparison as a consumer service, and we remain the pre-eminent odds comparison provider.”
Earlier this week Catena Media confirmed its exit from the Italian market after selling its online sports betting and casino affiliate assets for €19.8 million to two different buyers.