SOFTSWISS enters South Africa with majority stake in Turfsport

SOFTSWISS is expanding its international presence after acquiring a majority stake in South African gaming software provider Turfsport.

The acquisition enables SOFTSWISS to enter the South African market for the first time, with Turfsport’s horse racing, lottery and sports betting platform currently used by more than 40 operators in the market.

The value of the transaction has not been disclosed.

“Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market,” said SOFTSWISS co-CEO Andrey Starovoitov. “I am pleased to announce the completion of this long-awaited deal. With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent. I believe this region is becoming the next focal point globally, following Latin America.

“What's even more valuable for us is that we not only gain market presence but also access technologies developed over the last 35 years by world-class specialists. We look forward to enhancing our product portfolio and continuing our commitment to providing high-end solutions to our partners.”

Turfsport CEO Christian Neuberger commented: “To provide more innovation and react faster to the growing demands of the iGaming industry, Turfsport was looking for an international partner that would complement our strong brand in South Africa, and we are absolutely delighted to have found the ideal partner in SOFTSWISS and its dynamic and fast-growing team.

“Both companies look forward to delivering innovative product enhancements and services, giving our customers the competitive edge to grow and succeed in an increasingly dynamic market. We are all truly excited about the winning combination of Turfsport’s local and SOFTSWISS’ international expertise and the prospects for this duo in the South African and African markets.”