Flutter Entertainment’s FanDuel brand is looking to strengthen its iGaming offering with the acquisition of gaming software provider BeyondPlay.

The acquisition will see BeyondPlay become part of FanDuel Casino with a focus on product development and innovation.

Founded in 2021, BeyondPlay focuses on player engagement and currently provides two flagship products; a jackpot management system offering content-agnostic and highly customisable jackpot campaigns, and a multiplayer software that allows multiple users to participate in the same casino game sessions, pool their stakes and share their experience.

“As a founder, witnessing the journey of our start-up from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company is an incredibly gratifying experience,” said BeyondPlay CEO Karolina Pelc. “This acquisition validates the hard work and dedication of our team and the vision behind our products.

“We are excited to join forces with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter.”

FanDuel Casino managing director Asaf Noifeld commented: “I’m absolutely delighted with the acquisition of BeyondPlay. Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that.

“This acquisition further strengthens FanDuel Casino’s leading customer experience, by adding BeyondPlay’s best-in-class jackpots and multiplayer technology. We’re also excited to welcome their experienced team to FanDuel and look forward to working together to continue to grow our rising share of the US iGaming market.”

BeyondPlay currently has supplier licenses in regulated jurisdictions including the UK, Malta, Ontario (Canada), and Sweden.

Shares in Flutter Entertainment plc (LSE:FLTR) were trading marginally lower at 16,490.00 pence per share in London Wednesday morning.