Gaming Innovation Group (GiG) is looking to bolster its online gaming affiliate business with the acquisition of Casinomeister.

GiG will pay €3 million to acquire the assets of Casinomeister, the online gaming affiliate website established by founder Bryan Baily in 1998.

The acquisition is expected to make an immediate positive financial contribution to GiG and is expected to close in June.

“Casinomeister’s renowned dedication to fair play and community support perfectly aligns with our recent acquisition of Askgamblers.com,” said Jonas Warrer, CEO of GiG. “Together, these platforms will enhance our market reach and optimise the complaint resolution services we provide to the community, reinforcing our position at the forefront of player advocacy.”

Commenting on the transaction, Casinomeister founder Bryan Baily said: “I have dedicated twenty-six years to building this business, and now it’s time to pass the reins to a new, dynamic team who can lead it into the future. 

“This business has been my passion, starting as a hobby website in 1998 and growing into what it is today. I am entrusting this to the most capable team in the industry to continue its mission of advocating for fair play,” Baily added. “I have a long history with GiG Media, and I am confident that they will maintain the values and principles that Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.”

Shares in Gaming Innovation Group Inc. (STO:GIG) were trading 1.61 per cent higher on the news at SEK31.65 per share in Stockholm Monday morning.