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Cherry strengthens affiliate business with Interclick purchase

22nd August 2016 8:11 am GMT

Game Lounge, the affiliate marketing subsidiary of Swedish gaming operator Cherry, has acquired the assets of German and UK-facing affiliate business Interclick Limited for US$1.5m.

Active in the German and UK markets for the past 14 years, the acquisition sees Game Lounge acquire more than 40 domains and affiliate accounts.

In addition to incremental earnings, Cherry said that the acquisition will further strengthen Game Lounge’s position within the affiliate segment.

“We are very happy to have reached an [...]

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