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Catena Media continues expansion with £17.4m UK betting affiliate deal

4th May 2017 12:15 pm GMT

Stockholm-listed performance marketing specialist Catena Media has acquired UK-based sports betting affiliate Online Media (UK) Ltd in a deal which could be worth £17.4m.

The acquisition strengthens Catena Media’s Paid Media segment, and adds another market channel to its customer offering with Online Media specialising in horse racing and football.

The company said that Online Media was a fast-growing sports betting affiliate with a strong position within alternative display marketing. The deal includes the Bets.co.uk, Bonuses.co.uk and iGamble.co.uk [...]

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