Danish iGaming affiliate Better Collective is set to enter the Romanian online gaming market after securing a local affiliate marketing licence and agreeing a deal to acquire sports betting community site PariuriX.
Better Collective described the acquisition of PariuriX as the "perfect opportunity" to establish a presence in Romania, furthering the company's strategy of focusing on regulated markets.
"With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania. Adding another regulated market to the portfolio [...]
