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AXL Affiliates acquires digital advertising platform Astute Media

21st November 2017 6:44 am GMT

Malta-based iGaming affiliate AXL Affiliates has made its biggest acquisition to date with a £22m deal for UK digital marketing specialist Astute Media.

The deal will aid AXL’s expansion in the sports betting affiliate space, and follows on from recent acquisitions including TipsBetting Media and Oddstake.com.

West Midlands-based Astute Media delivers more than 900m ad impressions daily through its twelve subsidiaries, the company said.

“With this amazing acquisition, by far our biggest one so far, we are reaching [...]

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