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Net Gaming acquires UK betting affiliate Max Free Bets

3rd July 2019 6:20 am GMT

Stockholm-listed Net Gaming has strengthened its UK-facing iGaming affiliate business with the acquisition of Maxfreebets.co.uk.

Net Gaming will pay an initial consideration of €1.6m, with a maximum additional consideration of €0.6m based on the performance of the business over the next 12 months.

With the full additional consideration, the acquisition corresponds to an EBITDA multiple of about 3.4. The acquisition will be settled in cash from existing reserves.

The company said that Maxfreebets.co.uk, together with its existing Bettingonline.co.uk [...]

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