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Better Collective acquires US sports betting affiliates for $20m

23rd July 2019 8:02 am GMT

Stockholm-listed Better Collective has completed the acquisition of US sports betting affiliates VegasInsider.com and ScoresAndOdds.com for US$20m.

Better Collective will add the two websites to its portfolio of iGaming affiliate sites in the US to benefit from the ongoing regulation of online sports betting.

The websites currently earn revenue from user subscriptions, sale of picks (tips) and advertising, but will switch to focus on affiliate marketing lead generation in sports betting.

“With the acquisition of the two mega-brands, VegasInsider.com and ScoresAndOdds.com, Better Collective [...]

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