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Bally acquires mobile app developer MacroView Labs

21st July 2011 12:50 pm GMT

Targeting the growing mobile applications business, Las Vegas-based Bally Technologies Inc. has acquired MacroView Labs, a developer of mobile applications and platforms, with the company looking to introduce play-for-fun technologies to its casino customers.

Bally said that as a result of the acquisition, which is for an undisclosed amount, the company will have full control over the development of new mobile gaming marketing, customer service, as well as play-for-fun technologies.

The acquired assets will also enable the [...]

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