Casino and sportsbook operator and platform provider Soft2Bet has unveiled its strongest financial results to date after seeing gross revenue increase by 46 per cent in 2023.
The privately-owned company said the year-on-year growth was driven by the launch of its Motivational Engineering Gamification Application (MEGA) platform, which helped increase revenue for its partners by more than 60 per cent and drove player engagement and average revenue per user (ARPU) 70 per cent higher.
Soft2Bet’s revenue growth also benefited from an increased focus on sports betting, with segment revenue up a reported 300 per cent versus the previous year, as well as expansion in regulated markets such as Sweden, Romania, Italy and Greece.
The company said that full year EBITDA was 207 per cent higher compared to 2022.
“With our MEGA solutions and ambitious expansion strategy, 2023 was an incredible year for our family at Soft2Bet,” said Soft2Bet CEO and founder Uri Poliavich. “I have no doubt we’ll continue to see strong growth in 2024 as we innovate our gamification engine.
“We are already developing partnerships with new and old friends, expanding into North America, and delivering more game-changing solutions for our partners this year.”
This year, Soft2Bet will focus on expanding its presence in Europe, including in Portugal, and North America, where the company expects to launch in the markets of New Jersey, Ontario and Mexico.