Dutch online casino operator Betnation has launched a new sportsbook in partnership with Metric Gaming and platform provider Bragg Gaming.

Through an extension of its existing agreement with Metric, Bragg is providing access to the supplier’s sportsbook technology, which will be integrated into Betnation’s current set up.

The integration also provides Betnation with access to Bragg’s in-house regulatory reporting tools, as well as marketing and promotional tools available through Bragg’s Fuze toolset.

The agreement marks the first usage of Metric’s sportsbook technology via Bragg to a Bragg client, with similar launches with other Bragg clients set to follow.

“We’re delighted to help Betnation expand their existing iCasino offering into sportsbook for the first time, in this first-of-its kind agreement,” said Bragg CEO Matevž Mazij. “We hope that this arrangement with Metric Gaming will offer our operator clients a unique, game-changing way to offer sports betting but in a way which removes many of the associated financial and operational concerns.”

The launch follows the award of a sports betting license to Betnation by the Dutch gambling regulator Kansspelautoriteit (KSA) last month.

“We’re grateful to the KSA for granting us a sports betting licence, and we’re looking forward to launching our debut sportsbook offering with Bragg and Metric,” said Betnation CEO Robert Schouten. “The upcoming summer of sporting events will undoubtedly be a busy one for Dutch bettors and we’re looking forward to being able to offer a wide range of betting opportunities for our customers.”

Metric Gaming CEO Keith Hayes commented: “We’re grateful for the trust placed in us by Robert and his team to help fulfil their vision for Betnation. The importance of a sportsbook to differentiate an iGaming proposition cannot be overstated, and Betnation now has the tools and partners to stand out in a competitive market and control the long-term development of its sportsbook.

“I’m incredibly proud of our teams for smoothly navigating the soft launch phase within a week and we’re excited to showcase the power of what we’ve built.”

Betnation began working with Bragg in April 2022 after agreeing a turnkey technology, content aggregation and managed services deal for the Dutch market.

Shares in Bragg Gaming Group Inc (TOR:BRAG) were trading marginally lower by 0.35 per cent at CAD$8.50 per share in Toronto earlier Tuesday.