New York-listed gaming supplier Inspired Entertainment has signed an agreement with Veepio, the mobile technology arm of the NFL Alumni, to develop new branded virtual sports games.
Inspired gains exclusive rights to use the name, brand, image, persona and likeness of NFL Alumni (NFLA) members for worldwide commercial use in its virtual football games.
The NFLA is the oldest and best-known retired player organization in professional sports, composed of thousands of former NFL players, coaches, team staff and associated members.
Inspired will use the latest in motion capture technology to bring NFLA greats to life through its Legends of Football game, which will feature NFL Hall of Fame players such as Franco Harris and Phil Villipiano.
"We are pleased to announce our partnership with the NFLA and Veepio," said Inspired Entertainment president and CEO Brooks Pierce. "We have had great success since the introduction of our Virtual Football games but we expect this partnership to take it to the next level.
“Veepio allows us to produce the first-ever suite of entertainment products featuring the brands and images of the Legends of Football. Fans will love cheering on their favorite superstar players of all time, creating a more passionate and competitive experience."
The NFLA assists former players in their post-NFL lives with medical, legal and business services, as well as providing a means to connect with former teammates. It also supports organizations and projects that offer special promise to advance the quality of life in communities where Alumni chapters are located.
NFLA chief executive Beasley Reese said: "We are always looking for new and different channels to expand our reach, assist our members, and help our local communities.
"This partnership with Inspired fits well within our primary mission of Caring for Our Own. The Legends of Football suite of games helps position NFL alumni to grow their brands, embrace technology, and enhance their financial stability.”
Veepio chief executive Jonathan Ohliger added: "As the award-winning recognized leader in virtual sports, Inspired is the perfect fit for Veepio and the NFLA. They have grown the virtual sports category massively in recent years, but no one has offered a virtual football game with the former players.
“We have every confidence that Inspired will put together an exhilarating suite of games that will help benefit NFLA member initiatives."
Shares in Inspired Entertainment Inc (NSQ:INSE) closed down 2.12 per cent at $6.92 per share in New York Tuesday.