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Retailers hold the key as instant games dominate

31st January 2018 11:13 am GMT

Retailers’ priorities across the United States are focused on instant lottery games, which have become the leading product in the industry

There are seven US states that currently allow online lottery sales – just three of which include online instant games – and there remains an appetite among lawmakers in other states to continue to discuss iLottery (sale of games via mobile and internet) as a means to increase sales.

So far, [...]

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