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Feature: Will Russia 2018 be the first omni-channel World Cup?

13th June 2018 7:35 am GMT

Playtech BGT Sports has been planning for this World Cup for the past year, managing director for UK, Ireland, Asia, and Australia John Pettit tells Gaming Intelligence.

“The boring part”, explains Playtech BGT Sports managing director John Pettit, “Is getting the terminal density right. We need to figure out the optimum number of terminals in each shop.”

The more interesting part of Playtech’s plan for Russia’s World Cup has been the development [...]

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