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How to get ahead in sport sponsorship

22nd August 2017 7:59 am GMT

Gaming sponsorship has grown into a key source of revenue for sporting bodies; no more so than in football. But how has this market developed and can it can continue in its present form?

When London football club Fulham became the first team to sign a shirt deal with a betting brand in 2002, few could have predicted the impact it would have on the sports sponsorship market.

The following years have [...]

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