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Bally’s Interactive goes live in Maryland with mobile sports betting

30th July 2024 11:03 am GMT

Bally’s Interactive has launched its mobile sportsbook in Maryland following receipt of regulatory approval.

The Maryland Lottery and Gaming Control Commission (MLGCC) awarded the New York-listed operator a mobile sports betting licence after Bally’s successfully completed a controlled demonstration of its mobile wagering platform.

As part of the demonstration, players participated in live wagering while staff from the regulator ensured that the sportsbook complied with all required procedures and that its systems functioned correctly.

In collaboration with White Hat Gaming and Kambi, this is Bally’s second state launch this month following Massachusetts at the start of July, with its sportsbook now available in nine jurisdictions in the United States.

"We are excited to launch the Bally Bet Sportsbook app in Maryland." said Brett Calapp, chief operating officer of Bally's North America Interactive. "Our partnership with UJIMA underscores our commitment to reflecting Maryland's dedication to diversity and inclusion."

"We are thrilled that the launch is finally here after years of dedicated effort," said UJIMA sportsbook owner Malik Edwards, “We are confident that players will discover Bally Bet provides an unparalleled user experience, and we eagerly anticipate their feedback."

In related news, Standard General announced a revised bid last week to acquire Bally’s Corporation and combine it with its Queen Casino & Entertainment business.

Shares in Bally’s Corporation (NYSE:BALY) gained 1.24 per cent to close at $17.20 per share in New York Monday.