Playtech has acquired leading self-service betting terminal supplier Best Gaming Technology (BGT) in an effort to enhance its omni-channel offering and drive digitalisation across the retail betting sector.
Headquartered in Vienna, Austria, BGT was founded in 2005 and boasts a customer base which includes some of the biggest bookmakers in the UK and Spain, such as Betfred, Codere, Coral, Ladbrokes, Paddy Power Betfair and William Hill.
BGT's main product is its proprietary software for self-service betting terminals (SSBTs), while other products include ePOS and till systems for betting operators and an omni-channel web and mobile betting platform.
In addition to strengthening its position in the UK, the acquisition will provide Playtech with greater penetration into the Spanish and Italian markets, with several significant potential new customers in the pipeline.
"We believe that the future of gaming is for retail operators to digitise their offering, creating a simple and intuitive experience for customers as well as creating an opportunity to extend beyond retail and into online, including web and mobile,” said Playtech CEO Mor Weizer. “This follows the same trends we see in other commercial sectors around the world with the modernisation and digitisation of betting shops not only improving the retail experience but also adding a whole new channel as it integrates into an online offering.”