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Betfred extends Cheltenham Gold Cup sponsorship deal

18th September 2012 7:54 am GMT

Independent bookmaker Betfred has extended its deal with Cheltenham Racecourse to continue as the headline sponsor for the Cheltenham Gold Cup for a further three years.

The prestigious National Hunt race was renamed the Betfred Cheltenham Gold Cup for this year’s event following the company’s purchase of the Tote last year.

“After the tremendous success of the Betfred Cheltenham Gold Cup last year, we wanted to secure a further long-term deal,” said Betfred's [...]

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