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BetVictor’s best prices claim falls foul of ASA

7th November 2012 8:35 am GMT

The UK Advertising Standards Authority has upheld a complaint against a TV ad for BetVictor which claimed that the online bookmaker offered the best prices most often in Premier League football last season.

BetVictor said in its defence that the claim was based purely on data released by Oddschecker in a press release at the end of the 2010/11 Premiership season, and that the verification for the claim was on their website.

The company also confirmed [...]

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