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Social network Hyves to block unlicensed gambling ads

23rd July 2013 9:13 am GMT

Dutch social network Hyves has agreed to remove advertisements by unlicensed gambling operators at the request of national gaming authority Kansspelautoriteit.

Similar to a deal agreed with Facebook in May, the Kansspelautoriteit will notify Hyves to remove advertisements by companies that promote illegal gambling as part of a broader policy to combat gambling addiction, drive unlicensed operators from the market and strengthen social responsibility controls.

The authority said the move was also designed to protect minors, [...]

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