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PMU expands pool betting product with Swiss lottery deal

9th September 2013 8:55 am GMT

France’s PMU has entered the Swiss market with the launch of its horse race betting product in partnership with lottery operator Swisslos.

PMU will initially launch its pool betting product across 40 Swisslos outlets in six cantons across Switzerland.

The operator, which generated turnover of €288.7m from its cross-border pool betting operations in Belgium, Germany and South Africa in the first half of the year, will see the solution rolled out across the cantons of Aarau, Berne, [...]

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