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Sun International relaunches betting platform under new brand

25th November 2013 7:04 am GMT

South African casino operator Sun International has relaunched its Voltbet online sportsbook under a new brand as it aims to tap into the country’s burgeoning online betting market and prepare for any legalisation of online casino gaming.

The platform has been renamed Sunbet, with the relaunch supported by a high-profile marketing campaign, aiming to attract a wider audience to the offering.

In its previous incarnation as Voltbet, the operator said, the site was “already relatively well known [...]

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