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Paddy rapped by ASA for bringing advertising into “disrepute”

19th March 2014 8:13 am GMT

The UK’s Advertising Standards Authority (ASA) has upheld complaints against Paddy Power’s now infamous ad featuring South African Olympic athlete Oscar Pistorius, after considering that the ad brought advertising into “disrepute” and was likely to cause “serious or widespread” offence to readers of the The Sun on Sunday, despite the newspaper receiving no complaints from its readers.

With Pistorius’ trial for the alleged premeditated murder of his girlfriend Reeva Steenkamp due to begin in South Africa, [...]

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