UK-listed betting and gaming operator Betfair has expanded its offering in the Italian iGaming market with the launch of its core betting exchange product.
The launch follows an extensive testing process with the country’s regulator, the Agenzie delle Dogane e dei Monopoli (ADM) and the country’s information and communications technology administrator Società Generale d'Informatica S.p.A. (SOGEI).
It marks the first time an exchange betting offering has gone live in the Italian market.
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