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Sponsorship sees top tier of Czech football renamed Synot Liga

2nd June 2014 8:07 am GMT

Czech gaming operator Synot has signed a deal to become the title sponsor of the Czech Liga, the country's top football league, replacing beer brand Gambrinus.

The four-year sponsorship beginning in the 2014/15 season is worth an estimated CZK100m (€3.6m) and see Synot replace Gambrinus, which has served as the league’s title sponsor since 1997.

Synot International director Neofytos Neofytou commented: “When we learned that the title partner for the league was available, we believed this would [...]

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