William Hill has brought in leading Irish jockey Keith Donoghue to serve as its newest horse racing ambassador.

Donoghue will serve as one of William Hill’s racing ambassadors alongside trainer Gavin Cromwell, broadcaster Jane Manga and ex-jockeys Sir AP McCoy and Barry Geraghty.

He will provide regular content to William Hill customers, previewing rides and offering his thoughts on the latest key racing stories. He will also participate in exclusive video content on William Hill’s social media channels.

“We are delighted to have Keith Donoghue join our stable of ambassadors at William Hill. Keith is a phenomenal jockey, and we can’t wait to see what the festival season has in store for him this year,” said Andrew McCleave, head of marketing at William Hill.

“As lead jockey for fellow William Hill ambassador Gavin Cromwell, he has some great opportunities ahead of him and we’ll be there to share exclusive updates, behind-the-scenes interviews and more across all our social content channels.”

Shares in William Hill parent evoke plc. (LSE:EVOK) closed 1.08 per cent lower at 64.40 pence per share in London Thursday.