BetConstruct and Fast Track have extended their ongoing marketing partnership to key markets in Latin America.
The original partnership was signed in May 2024 with the aim of enhancing player engagement and marked the first time that BetConstruct had incorporated a third-party customer relationship management (CRM) solution.
Central to the partnership is Fast Track’s singularity model ,which is an AI-driven system designed to enhance player retention and loyalty by analysing player behaviour in real-time and delivering personal content.
“Latin America, especially Brazil, represents an exciting growth opportunity for iGaming operators. It is a pleasure to collaborate with BetConstruct to bring the best technology available to operators in the region, helping them deliver exceptional experiences to their players,” said Fast Track CEO and co-founder Simon Lidzén.
“By leveraging BetConstruct’s world-class product suite alongside our CRM capabilities, we are enabling partners to create deeply personalised player experiences that foster loyalty and long-term success.”
Gegham Yegoryan, chief product officer at BetConstruct, added: “This partnership allows operators in Latin America to deliver targeted engagement strategies tailored to local players. With iGaming interest continuing to grow in the region, we are excited to support operators in achieving their goals with innovative tools and solutions.”