Spribe’s Aviator becomes official partner of UFC

Gaming supplier Spribe has entered into a new marketing partnership with mixed martial arts organization UFC.

As an official UFC partner, the multi-year deal will enable the developer behind the flagship Aviator crash game to gain significant exposure during some of UFC’s biggest live events.

Spribe will receive prominent branding at select UFC Pay-Per-Views and Fight Nights, including high-visibility placement inside the Octagon and branded integrations within live telecasts. 

In addition, the agreement provides for an annual brand ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.

“We’re thrilled to welcome Spribe as an official UFC partner,” said UFC senior vice president of global partnerships Grant Norris-Jones. “Spribe creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.”

Spribe chief commercial officer Giorgi Tsutskiridze commented: “This is a significant partnership for Spribe and Aviator, making more players aware of the game than ever before. Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere.

“UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone. This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal.”

Spribe’s next activation with UFC will be this week during UFC 294: Makhachev vs Volkanovski 2, in Abu Dhabi on Saturday.