Gaming supplier Spribe has been named as the official crash game partner of Italian Serie A football club AC Milan.
Spribe’s flagship game, Aviator, will be the official crash game of the club for the remainder of the current Serie A season, bringing the title to a whole new audience of players.
“We are thrilled to welcome Spribe and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways,” said AC Milan chief commercial officer Maikel Oettle.
“Together with Spribe, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”
David Natroshvili, CEO of Spribe, commented: “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organisations and sports teams, like this agreement with AC Milan.
“This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.”