German sports betting operator Tipico has extended its long-running partnership with the Deutsche Fußball Liga (DFL) until the end of the 2027/28 season.
As part of the agreement, Tipico will continue as the official partner of the top two tiers of German football, Bundesliga and 2. Bundesliga.
The operator will also retain its extensive advertising rights, including the first-access rights included in DFL’s media contracts, a matching offer right for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into all digital Bundesliga platforms.
“We’re thrilled to extend this long-standing collaboration built on mutual trust,” said Tobias Thöne, Bundesliga International director of commercial partnerships. “Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football.”
Kajetan Strini-Brown, director of sports brand at Tipico, added: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company.
“This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”