London-based eSports betting operator Midnite has been named the official UK betting and casino partner of the World Snooker Championship.
Snooker’s marque event, also called the Halo World Championship, will run from 19 April to 5 May 2025 at the Crucible in Sheffield, England.
“We are dedicated to bringing fans closer to the game they love. It doesn’t get any more intimate than the fan experience at the Crucible for the World Snooker Championship, where the sport’s most unforgettable moments are created,” said Midnite co-founder Nick Wright.
“Our partnership will be more than just a logo in the background. We are looking forward to unveiling a series of fan-first activities throughout the tournament and making sure Midnite is in the middle of more magical memories.”
Peter Wright, chief commercial officer at the World Snooker Tour, added: “We are thrilled to join forces with Midnite for the first time on our biggest tournament. They are an ambitious brand, committed to the user experience and to bringing fans together to enhance interaction using technology which pushes boundaries. Most importantly, they place the highest priority on having fun in a responsible way on their platforms.
“They are excited to join our journey as a sport because, through the World Championship, we can offer massive exposure for Midnite’s brand on a global scale. We look forward to working with their team across the 17 days.”