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Playtech aims to boost player experience with Dynamic Yield

22nd October 2014 6:13 am GMT

Playtech has agreed a long-term partnership with automated personalisation and optimisation solutions provider Dynamic Yield, enabling its clients to diversify and differentiate their offerings by enhancing the user experience.

The platform optimises user experience by displaying real-time personalised banners on advertising and affiliate networks, and through an automated solution, tailors the landing page for players based on their location, language, device and play history.

“When it comes to optimization, no industry is more advanced than online gaming,” [...]

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