Olybet has signed a three-round agreement with Warner Bros. Discovery (WBD) Sports for the 2025 WHOOP UCI Mountain Bike World Series.
The partnership starts with this weekend’s Gravity double-header in Loudenvielle-Peyragudes in the French Pyrenees and will continue across back-to-back weekends in August in the French Alps at Morillon and Les Gets.
“OlyBet is known for sponsoring engaging sports entertainment, iconic events, and legendary artists,” said OlyBet CEO and chairman Corey Plummer. “We are excited to partner with Whoop UCI Mountain Bike Series to highlight the tremendous athletes and competitors in this sport and its sporting lifestyle.”
“Passion for sports brings people together and we are looking forward to supporting that belief.”
Chris Ball, VP of cycling events at WBD Sports, said: “OlyBet is the market-leading sports gaming brand in the Baltics. Their partnership with the Whoop UCI Mountain Bike World Series puts mountain biking on par with mainstream sports and marks what we hope will be the beginning of a long and fruitful collaboration.
“Their investment is a clear signal that this sport resonates beyond its traditional audience and continues to attract a broader, more diverse, public.”