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BCLC integrates OpenBet Promote to drive players to PlayNow

26th January 2015 12:14 pm GMT

Canada’s British Columbia Lottery Corporation (BCLC) has extended its partnership with OpenBet, rolling out the supplier’s OpenBet Promote betting content display solution as it looks to drive traffic to its online gaming site PlayNow.com.

The Promote system has been integrated into a 12-screen display at the March Eatery & Public House at the Starlight Casino in New Westminster, designed to help the operator better promote its online offering to the casino’s customers.

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