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Misleading GeoLotto TV ad banned for implying it is a lottery

28th January 2015 10:16 am GMT

A television advertisement for GeoLotto, the location-based draw game jointly operated by Geonomic and Germany’s Tipp24, has been banned by the UK’s Advertising Standards Authority (ASA) for misleadingly implying that participants would be playing a lottery game.

GeoLotto was re-launched in the UK last September, offering players the chance to win a jackpot of £1m each week by correctly picking a location on a map. The games uses the Google Maps interface to divide the [...]

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