The collaboration will see PrizePicks serve as presenting partner for the largest sports network on YouTube
Allwyn-owned PrizePicks has been unveiled as the presenting partner for HMA, one of the largest sports networks on YouTube.
The agreement marks the largest partnership in HMA’s history and will see PrizePicks serve as presenting partner across HMA’s full network of more than 200 local and regional shows.
“PrizePicks is simultaneously sponsoring shows and supporting the development of a new infrastructure for independent sports media,” said HMA chief executive and founder Borna Nazari. “This is what it looks like when a premium brand puts real weight behind creators who are building something genuine.
“Having a brand of their caliber committed to our entire network, in every market, year-round, validates what we’ve been building and opens the door to what comes next.”
HMA generates more than 70 million monthly views across its platforms. Part of its broader network is the Creator Collective, a studio-led portfolio of weekly roundtable shows that bring together top voices in sport.
Each show is fully integrated into the PrizePicks ecosystem, with 15 shows live-to-date and more than ten additional launches expected over the course of the year.
“We are thrilled to partner with HMA and support creators that are at the heart of the sports fan experience,” said Joey Molko, PrizePicks vice president of partnerships. “Every creator in the HMA network brings an authentic perspective and deeply engaged audience – and also shares our mission to serve fans by connecting them more deeply with the sports, teams and athletes they love.”