Marketing News

Toronto-listed games supplier Amaya Gaming Group has bolstered its online slot portfolio with the launch of The Zombies.

The game is the first to include Amaya’s new Pick-a-Spin feature, which allows players to control the game volatility by selecting ‘easy’ or ‘power’ buttons. The ‘easy’ button gives users frequent wins of lower amounts, while ‘power’ offers less frequent, but higher value, wins.

The Zombies game also comes with a number of special features such as the Zombie Dance Party, giving players 10 free spins, and the Beat the Zombie bonus round.

The slot is the first of a number of games to be rolled out over the course of the year, with new desktop and mobile titles featuring DC Comics characters Superman and Wonder Woman, and a brand-new DC Comics game to be rolled out following the extension of a licensing agreement with Warner Bros, agreed last year.

The launch of new DC Comics-branded content will allow operators to replace Amaya’s Marvel Comics-branded content. The games are no longer available after Marvel’s parent company Disney took the decision to stop licensing the content to slot game developers.

“We are extremely excited about the launch of The Zombies which delivers a similar multiple demographic appeal as a blockbuster 3D animated movie,” Amaya head of casino André Nylander commented.

“This was achieved by combining the ultra-popular Zombie genre with charming characters and our player-controlled volatility feature, Pick-a-Spin,” he continued. “We are continuously learning from previous successes and challenges in game creation. We’ve taken this knowledge when creating our new DC Comics based content which we are excited to announce in the coming months.”