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Unibet sponsorship deal with Dutch cycling union criticised by De Lotto

28th January 2016 8:59 am GMT

Swedish gaming operator Unibet has struck a deal to become the main sponsor of the Royal Dutch Cycling Union (KNWU), the governing body of cycle racing in the Netherlands, although the agreement has already attracted criticism from Dutch lottery operator De Lotto.

The operator has signed a four-year contract with the KNWU that begins on January 1st 2017, with a total value of €7m. It will see Unibet’s branding appear on all of the Dutch national [...]

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